Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
023A5C
RGB
2, 58, 92
HSL
203, 96%, 18%
HSB
203, 98%, 36%
CMYK
98, 37, 0, 64
LAB
23, -6, -25
LCH
23, 26, 257
OKLCH
0.33, 0.08, 243
XYZ
3, 4, 11
LUV
23, -14, -29
HWB
203, 1%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.