Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02437D
RGB
2, 67, 125
HSL
208, 97%, 25%
HSB
208, 98%, 49%
CMYK
98, 46, 0, 51
LAB
28, 0, -39
LCH
28, 39, 271
OKLCH
0.38, 0.11, 252
XYZ
6, 6, 20
LUV
28, -16, -48
HWB
208, 1%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.