Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024757
RGB
2, 71, 87
HSL
191, 96%, 17%
HSB
191, 98%, 34%
CMYK
98, 18, 0, 66
LAB
27, -15, -15
LCH
27, 22, 226
OKLCH
0.37, 0.07, 220
XYZ
4, 5, 10
LUV
27, -19, -17
HWB
191, 1%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.