Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02489B
RGB
2, 72, 155
HSL
213, 97%, 31%
HSB
213, 99%, 61%
CMYK
99, 54, 0, 39
LAB
31, 8, -52
LCH
31, 52, 279
OKLCH
0.42, 0.15, 257
XYZ
8, 7, 32
LUV
31, -16, -67
HWB
213, 1%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.