Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02495C
RGB
2, 73, 92
HSL
193, 96%, 18%
HSB
193, 98%, 36%
CMYK
98, 21, 0, 64
LAB
28, -15, -17
LCH
28, 23, 230
OKLCH
0.38, 0.07, 223
XYZ
4, 6, 11
LUV
28, -20, -20
HWB
193, 1%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.