Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
024E78
RGB
2, 78, 120
HSL
201, 97%, 24%
HSB
201, 98%, 47%
CMYK
98, 35, 0, 53
LAB
31, -8, -30
LCH
31, 31, 255
OKLCH
0.41, 0.10, 242
XYZ
6, 7, 19
LUV
31, -20, -38
HWB
201, 1%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.