Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025FCB
RGB
2, 95, 203
HSL
212, 98%, 40%
HSB
212, 99%, 80%
CMYK
99, 53, 0, 20
LAB
41, 11, -64
LCH
41, 65, 280
OKLCH
0.51, 0.18, 258
XYZ
15, 13, 58
LUV
41, -21, -90
HWB
212, 1%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.