Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
026DD2
RGB
2, 109, 210
HSL
209, 98%, 42%
HSB
209, 99%, 82%
CMYK
99, 48, 0, 18
LAB
45, 5, -60
LCH
45, 61, 274
OKLCH
0.54, 0.18, 255
XYZ
17, 16, 63
LUV
45, -25, -88
HWB
209, 1%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.