Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007F99
RGB
0, 127, 153
HSL
190, 100%, 30%
HSB
190, 100%, 60%
CMYK
100, 17, 0, 40
LAB
48, -23, -23
LCH
48, 33, 225
OKLCH
0.55, 0.10, 219
XYZ
13, 17, 33
LUV
48, -35, -30
HWB
190, 0%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.