Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BBDD9
RGB
91, 189, 217
HSL
193, 62%, 60%
HSB
193, 58%, 85%
CMYK
58, 13, 0, 15
LAB
72, -24, -23
LCH
72, 33, 224
OKLCH
0.75, 0.10, 219
XYZ
35, 44, 72
LUV
72, -40, -33
HWB
193, 36%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.