Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0276F5
RGB
2, 118, 245
HSL
211, 98%, 48%
HSB
211, 99%, 96%
CMYK
99, 52, 0, 4
LAB
50, 11, -73
LCH
50, 73, 279
OKLCH
0.59, 0.21, 257
XYZ
23, 20, 89
LUV
50, -26, -109
HWB
211, 1%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.