Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
027BE2
RGB
2, 123, 226
HSL
208, 98%, 45%
HSB
208, 99%, 89%
CMYK
99, 46, 0, 11
LAB
50, 2, -61
LCH
50, 61, 272
OKLCH
0.58, 0.18, 253
XYZ
21, 20, 75
LUV
50, -29, -92
HWB
208, 1%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.