Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
027D98
RGB
2, 125, 152
HSL
191, 97%, 30%
HSB
191, 99%, 60%
CMYK
99, 18, 0, 40
LAB
48, -22, -23
LCH
48, 32, 226
OKLCH
0.55, 0.10, 220
XYZ
13, 17, 32
LUV
48, -34, -31
HWB
191, 1%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.