Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028AFC
RGB
2, 138, 252
HSL
207, 98%, 50%
HSB
207, 99%, 99%
CMYK
99, 45, 0, 1
LAB
56, 2, -67
LCH
56, 67, 272
OKLCH
0.63, 0.20, 253
XYZ
27, 25, 96
LUV
56, -32, -102
HWB
207, 1%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.