Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028DDE
RGB
2, 141, 222
HSL
202, 98%, 44%
HSB
202, 99%, 87%
CMYK
99, 36, 0, 13
LAB
56, -9, -51
LCH
56, 52, 260
OKLCH
0.62, 0.16, 245
XYZ
23, 24, 73
LUV
56, -34, -77
HWB
202, 1%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.