Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
029BF2
RGB
2, 155, 242
HSL
202, 98%, 48%
HSB
202, 99%, 95%
CMYK
99, 36, 0, 5
LAB
61, -10, -54
LCH
61, 55, 259
OKLCH
0.67, 0.17, 245
XYZ
28, 30, 88
LUV
61, -38, -83
HWB
202, 1%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.