Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02ADF4
RGB
2, 173, 244
HSL
198, 98%, 48%
HSB
198, 99%, 96%
CMYK
99, 29, 0, 4
LAB
66, -19, -47
LCH
66, 50, 248
OKLCH
0.71, 0.15, 237
XYZ
31, 36, 91
LUV
66, -44, -71
HWB
198, 1%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.