Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031D3B
RGB
3, 29, 59
HSL
212, 90%, 12%
HSB
212, 95%, 23%
CMYK
95, 51, 0, 77
LAB
10, 0, -23
LCH
10, 23, 271
OKLCH
0.23, 0.07, 254
XYZ
1, 1, 4
LUV
10, -6, -18
HWB
212, 1%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.