Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032351
RGB
3, 35, 81
HSL
215, 93%, 16%
HSB
215, 96%, 32%
CMYK
96, 57, 0, 68
LAB
14, 5, -32
LCH
14, 32, 279
OKLCH
0.27, 0.09, 258
XYZ
2, 2, 8
LUV
14, -7, -30
HWB
215, 1%, 68%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.