Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7196CD
RGB
113, 150, 205
HSL
216, 48%, 62%
HSB
216, 45%, 80%
CMYK
45, 27, 0, 20
LAB
61, -2, -33
LCH
61, 33, 266
OKLCH
0.67, 0.09, 258
XYZ
29, 30, 62
LUV
61, -19, -50
HWB
216, 44%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.