Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B9DC7
RGB
91, 157, 199
HSL
203, 49%, 57%
HSB
203, 54%, 78%
CMYK
54, 21, 0, 22
LAB
62, -13, -29
LCH
62, 31, 246
OKLCH
0.67, 0.09, 238
XYZ
27, 30, 58
LUV
62, -29, -42
HWB
203, 36%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.