Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032A2C
RGB
3, 42, 44
HSL
183, 87%, 9%
HSB
183, 93%, 17%
CMYK
93, 5, 0, 83
LAB
15, -13, -5
LCH
15, 14, 202
OKLCH
0.26, 0.04, 200
XYZ
1, 2, 3
LUV
15, -11, -4
HWB
183, 1%, 83%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named green on shades of green, or all families on colors.