Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032B3B
RGB
3, 43, 59
HSL
197, 90%, 12%
HSB
197, 95%, 23%
CMYK
95, 27, 0, 77
LAB
16, -9, -14
LCH
16, 17, 239
OKLCH
0.27, 0.05, 230
XYZ
2, 2, 4
LUV
16, -10, -13
HWB
197, 1%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.