Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44697B
RGB
68, 105, 123
HSL
200, 29%, 37%
HSB
200, 45%, 48%
CMYK
45, 15, 0, 52
LAB
42, -10, -14
LCH
42, 17, 236
OKLCH
0.50, 0.05, 230
XYZ
11, 13, 21
LUV
42, -17, -19
HWB
200, 27%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.