Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03314B
RGB
3, 49, 75
HSL
202, 92%, 15%
HSB
202, 96%, 29%
CMYK
96, 35, 0, 71
LAB
19, -7, -21
LCH
19, 22, 252
OKLCH
0.30, 0.07, 240
XYZ
2, 3, 7
LUV
19, -12, -21
HWB
202, 1%, 71%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.