Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
192D4E
RGB
25, 45, 78
HSL
217, 51%, 20%
HSB
217, 68%, 31%
CMYK
68, 42, 0, 69
LAB
18, 1, -23
LCH
18, 23, 273
OKLCH
0.30, 0.07, 260
XYZ
3, 3, 8
LUV
18, -7, -24
HWB
217, 10%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.