Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03344E
RGB
3, 52, 78
HSL
201, 93%, 16%
HSB
201, 96%, 31%
CMYK
96, 33, 0, 69
LAB
20, -7, -21
LCH
20, 22, 250
OKLCH
0.31, 0.07, 239
XYZ
3, 3, 8
LUV
20, -13, -22
HWB
201, 1%, 69%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.