Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6985
RGB
61, 105, 133
HSL
203, 37%, 38%
HSB
203, 54%, 52%
CMYK
54, 21, 0, 48
LAB
42, -9, -21
LCH
42, 23, 246
OKLCH
0.50, 0.07, 238
XYZ
11, 13, 24
LUV
42, -19, -27
HWB
203, 24%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.