Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CFEF
RGB
160, 207, 239
HSL
204, 71%, 78%
HSB
204, 33%, 94%
CMYK
33, 13, 0, 6
LAB
81, -10, -21
LCH
81, 23, 244
OKLCH
0.83, 0.07, 238
XYZ
52, 58, 90
LUV
81, -24, -31
HWB
204, 63%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.