Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033455
RGB
3, 52, 85
HSL
204, 93%, 17%
HSB
204, 96%, 33%
CMYK
96, 39, 0, 67
LAB
20, -5, -25
LCH
20, 25, 259
OKLCH
0.31, 0.08, 245
XYZ
3, 3, 9
LUV
20, -12, -27
HWB
204, 1%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.