Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09395B
RGB
9, 57, 91
HSL
205, 82%, 20%
HSB
205, 90%, 36%
CMYK
90, 37, 0, 64
LAB
22, -5, -25
LCH
22, 26, 259
OKLCH
0.33, 0.08, 245
XYZ
3, 4, 10
LUV
22, -13, -29
HWB
205, 4%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.