Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033647
RGB
3, 54, 71
HSL
195, 92%, 15%
HSB
195, 96%, 28%
CMYK
96, 24, 0, 72
LAB
20, -11, -15
LCH
20, 19, 234
OKLCH
0.31, 0.06, 227
XYZ
2, 3, 6
LUV
20, -14, -16
HWB
195, 1%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.