Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03395E
RGB
3, 57, 94
HSL
204, 94%, 19%
HSB
204, 97%, 37%
CMYK
97, 39, 0, 63
LAB
22, -5, -27
LCH
22, 28, 260
OKLCH
0.33, 0.08, 246
XYZ
4, 4, 11
LUV
22, -14, -31
HWB
204, 1%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.