Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
82B4E0
RGB
130, 180, 224
HSL
208, 60%, 69%
HSB
208, 42%, 88%
CMYK
42, 20, 0, 12
LAB
71, -9, -28
LCH
71, 29, 253
OKLCH
0.75, 0.08, 246
XYZ
39, 43, 77
LUV
71, -25, -42
HWB
208, 51%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.