Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033E49
RGB
3, 62, 73
HSL
189, 92%, 15%
HSB
189, 96%, 29%
CMYK
96, 15, 0, 71
LAB
23, -15, -12
LCH
23, 19, 219
OKLCH
0.34, 0.06, 215
XYZ
3, 4, 7
LUV
23, -17, -12
HWB
189, 1%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.