Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
133B50
RGB
19, 59, 80
HSL
201, 62%, 19%
HSB
201, 76%, 31%
CMYK
76, 26, 0, 69
LAB
23, -8, -17
LCH
23, 19, 244
OKLCH
0.33, 0.06, 235
XYZ
3, 4, 8
LUV
23, -13, -19
HWB
201, 7%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.