Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034776
RGB
3, 71, 118
HSL
205, 95%, 24%
HSB
205, 97%, 46%
CMYK
97, 40, 0, 54
LAB
28, -5, -33
LCH
28, 33, 262
OKLCH
0.39, 0.10, 247
XYZ
6, 6, 18
LUV
28, -17, -41
HWB
205, 1%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.