Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034C8C
RGB
3, 76, 140
HSL
208, 96%, 28%
HSB
208, 98%, 55%
CMYK
98, 46, 0, 45
LAB
31, 0, -42
LCH
31, 42, 270
OKLCH
0.41, 0.12, 252
XYZ
7, 7, 26
LUV
31, -18, -55
HWB
208, 1%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.