Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034E61
RGB
3, 78, 97
HSL
192, 94%, 20%
HSB
192, 97%, 38%
CMYK
97, 20, 0, 62
LAB
30, -16, -17
LCH
30, 23, 228
OKLCH
0.39, 0.07, 222
XYZ
5, 6, 12
LUV
30, -21, -20
HWB
192, 1%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.