Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0353AC
RGB
3, 83, 172
HSL
212, 97%, 34%
HSB
212, 98%, 67%
CMYK
98, 52, 0, 33
LAB
35, 7, -55
LCH
35, 55, 278
OKLCH
0.46, 0.16, 257
XYZ
11, 9, 40
LUV
35, -19, -74
HWB
212, 1%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.