Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035485
RGB
3, 84, 133
HSL
203, 96%, 27%
HSB
203, 98%, 52%
CMYK
98, 37, 0, 48
LAB
34, -7, -34
LCH
34, 35, 258
OKLCH
0.43, 0.11, 244
XYZ
7, 8, 23
LUV
34, -21, -45
HWB
203, 1%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.