Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03548A
RGB
3, 84, 138
HSL
204, 96%, 28%
HSB
204, 98%, 54%
CMYK
98, 39, 0, 46
LAB
34, -5, -37
LCH
34, 37, 262
OKLCH
0.43, 0.11, 247
XYZ
8, 8, 25
LUV
34, -21, -49
HWB
204, 1%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.