Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035E93
RGB
3, 94, 147
HSL
202, 96%, 29%
HSB
202, 98%, 58%
CMYK
98, 36, 0, 42
LAB
38, -8, -36
LCH
38, 37, 258
OKLCH
0.46, 0.11, 244
XYZ
9, 10, 29
LUV
38, -23, -49
HWB
202, 1%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.