Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036CE9
RGB
3, 108, 233
HSL
213, 97%, 46%
HSB
213, 99%, 91%
CMYK
99, 54, 0, 9
LAB
47, 13, -72
LCH
47, 73, 280
OKLCH
0.56, 0.21, 258
XYZ
20, 17, 79
LUV
47, -24, -105
HWB
213, 1%, 9%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.