Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036DE5
RGB
3, 109, 229
HSL
212, 97%, 45%
HSB
212, 99%, 90%
CMYK
99, 52, 0, 10
LAB
47, 11, -69
LCH
47, 70, 279
OKLCH
0.56, 0.20, 258
XYZ
20, 17, 76
LUV
47, -24, -102
HWB
212, 1%, 10%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.