Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036E9E
RGB
3, 110, 158
HSL
199, 96%, 32%
HSB
199, 98%, 62%
CMYK
98, 30, 0, 38
LAB
43, -13, -34
LCH
43, 36, 249
OKLCH
0.51, 0.11, 238
XYZ
12, 14, 34
LUV
43, -28, -47
HWB
199, 1%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.