Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0384BD
RGB
3, 132, 189
HSL
198, 97%, 38%
HSB
198, 98%, 74%
CMYK
98, 30, 0, 26
LAB
51, -15, -39
LCH
51, 42, 249
OKLCH
0.58, 0.13, 238
XYZ
17, 20, 51
LUV
51, -34, -57
HWB
198, 1%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.