Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0385FC
RGB
3, 133, 252
HSL
209, 98%, 50%
HSB
209, 99%, 99%
CMYK
99, 47, 0, 1
LAB
55, 5, -69
LCH
55, 69, 274
OKLCH
0.62, 0.20, 255
XYZ
26, 24, 95
LUV
55, -30, -105
HWB
209, 1%, 1%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.