Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0397BF
RGB
3, 151, 191
HSL
193, 97%, 38%
HSB
193, 98%, 75%
CMYK
98, 21, 0, 25
LAB
57, -23, -31
LCH
57, 39, 233
OKLCH
0.63, 0.12, 225
XYZ
21, 26, 53
LUV
57, -40, -44
HWB
193, 1%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.