Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
039EDA
RGB
3, 158, 218
HSL
197, 97%, 43%
HSB
197, 99%, 85%
CMYK
99, 28, 0, 15
LAB
61, -19, -41
LCH
61, 45, 245
OKLCH
0.66, 0.14, 235
XYZ
25, 30, 71
LUV
61, -40, -61
HWB
197, 1%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.